News — UXDesign

The battle for user attention happens in the first fold of a website. It’s no secret anymore – user attention is getting shorter and flakier. What was a 20-minute video earlier has become a 6 second Tik Tok today. Content is getting shorter, snappier and there is so much more content out there to fight for our time. Making the choice to where to spend our time is getting increasingly challenging, and more often than not – we choose the path of least resistance. As a result of this, content on the internet is using all their might to make...